At the mere mention of La Senza, the only affordable, large Canadian bra retailer, my big-busted, credit-card maxing lady friends engage in frowns and fits of tsk tsking “The fit is all wrong,” “Their bras make my boobs sag,” And “They’re cheap,” are frequent complaints always followed by “I never shop there.”
Being blessed with big ones and particular tastes means they are constantly searching around the world for the best tit slings on the market. The latest? Bravissimo, an online retailer in the UK specializing in D, EE, EEE, and yes even the quads. I see the logic in paying good coin for the right fit, after all one hot bra = one hot broad. But this thriftygirl just can’t bring herself to shell out $100 plus for an bra.
Besides, I’m convinced the biggest boulder in finding a great bra isn’t price but size. Too many ladies are walking around in the wrong sized bra. Tit rolls, like muffin tops, are completely unnecessary, as are backaches and red strap marks from hiking your kit up too high.
I speak from experience. I unknowingly sported the wrong cup size for years. I thought I was a 38 (inches around) D (cup size) until a middle aged woman in a Marks & Spencers change room sized up my bra and curtly told me that the cup was cutting into my boobage and began pulling DD 36’s or an E 34’s off the rack. Clingy tops suddenly looked a whole lot better.
Bra shopping is grim. It’s just you, a dimly-lit changeroom, a bunch of boring bras that no one – except a lucky few – will ever see. No point in bringing a girlfriend along. I guess this is how most men feel when clothes shopping: ‘get ‘er done.’
But knowing my proper size helped me haul in a slew of new, well-fitting braziers at La Senza’s winter clearance. Now under the ownership of Victoria Secret, it carries copies of the Secret’s most popular bras that could previously only be found stateside. The standard cotton bras are best avoided. Go for the technolite line – it sounds deliberately space age but it’s pure feathers and light.
And with prices reduced by up to 70%, and a further 10% savings if you become a $20 member, the sale was ridiculous. I came home with six bras for $55. The regular prices were $25 – $40 each. It was so cheap, it felt wrong. And the best part? I won’t have to venture into a bra shop for another year.